Macy's CEO Credits “Customer Journey Mapping” as the Foundation of Their Turnaround
One year into his role as CEO, Jeffrey Gennette has attributed Macy's limited turnaround so far to a renewed focus on the customer and has doubled down in that area significantly by testing and then scaling out a range of new capabilit
Amazon Hasn't Cracked Omnichannel Retailing (Yet)
Read our take on Amazons rank in the world of omnichannel retailing. The current iteration of the Amazon Books experience demonstrates that, though they are definitely in the race, they're not leading the pack.
The Toys "R" Us Bankruptcy - Why Most Analysts Are Wrong and It’s CEO Just Might Be Right
Toys “R” Us, "The World’s Greatest Toy Store," filed for bankruptcy protection last week, the latest in a string of suffering merchants that includes Kmart, Circuit City, Sports Authority, and Bed Bath & Beyond.
The Success Secrets for Conversational Commerce From the CEO and CIO of 1-800-Flowers.com
When Facebook Messenger announced the opening of its chatbot platform a little over a year ago, one of the first companies to leap into serving customers via automated chat was 1-800-Flowers.com.
How to Prepare for the Next Major Digital Touchpoint, Conversational Commerce
Conversational commerce is poised to be a major and preferred interaction model for many future brand interactions. Consumers are becoming more and more comfortable with dialog-style interactions via Siri, Google voice search, and Alexa.