The Two Enemies of Digital Success
No matter how promising or worthwhile a site is, when it starts to trigger negative reactions in users, they usually abandon it quickly. So what are the negative reactions we get from users?
Find the Gaps in Your User Experience
Customer expectations for our digital experiences have never been higher. As digital executives it’s critical that we excel at identifying and addressing gaps that may exist in our digital user experience.
How to Prepare for the Next Major Digital Touchpoint, Conversational Commerce
Conversational commerce is poised to be a major and preferred interaction model for many future brand interactions. Consumers are becoming more and more comfortable with dialog-style interactions via Siri, Google voice search, and Alexa.
How to Use Emotion to Drive Digital Business Results
For many enterprises the answer is 'not much,' but in fact emotion is the number one driver of business outcomes. Many studies have shown that people tend to make purchase decisions based on emotion and then justify them rational
How to Beat Your Digital Competition
Digital is the new competitive battleground and your competitors want to kill you; so you had better pay attention! Learn some key tactics for identifying and tracking key competitive insights.