How to Write a Digital Strategy
One of the problems with the label "digital strategy" is that there's not a common understanding of what it actually means or should contain.
Disproportionate "Moments of Truth" in Your Customer Journey
Just as a detailed blueprint is essential for constructing a beautiful building, defining a clear and differentiated vision of your customer journey is a critical step in delivering a great customer experience.
Most Companies Don’t Fully Embrace Digital Transformation
Most enterprises today are thinking about some level of "Digital Transformation"; however, the majority aren't thinking about the full depth and breadth of the transformation necessary to compete effectively in our digital wo
What Type of Innovator are You?
There are three primary approaches to innovation. In our work with large brands focused on digital transformation, we have observed that the most effective of the three is also the least common. Which approach do you use?
5 Steps to Thinking More Like Your Customer
You’ve seen the light. You’re thinking like your customers, but how do you get the rest of your organization to do the same?