Why CIOs Must Co-Lead CX, Customer Experience
Delivering a seamless customer experience is more important than ever. In fact, it’s the primary way digital disruptors, like Uber and Amazon, are taking share from more traditional brands.
How to Prepare for the Next Major Digital Touchpoint, Conversational Commerce
Conversational commerce is poised to be a major and preferred interaction model for many future brand interactions. Consumers are becoming more and more comfortable with dialog-style interactions via Siri, Google voice search, and Alexa.
How to Beat Your Digital Competition
Digital is the new competitive battleground and your competitors want to kill you; so you had better pay attention! Learn some key tactics for identifying and tracking key competitive insights.
Does Your Brand Need an Innovation Hero?
Most brands from the pre-digital era must still undergo substantial transformation to remain relevant to their increasingly digitally-centric customer.
How to Write a Digital Strategy
One of the problems with the label "digital strategy" is that there's not a common understanding of what it actually means or should contain.