How to Prepare for the Next Major Digital Touchpoint, Conversational Commerce
Conversational commerce is poised to be a major and preferred interaction model for many future brand interactions. Consumers are becoming more and more comfortable with dialog-style interactions via Siri, Google voice search, and Alexa.
How to Beat Your Digital Competition
Digital is the new competitive battleground and your competitors want to kill you; so you had better pay attention! Learn some key tactics for identifying and tracking key competitive insights.
Does Your Brand Need an Innovation Hero?
Most brands from the pre-digital era must still undergo substantial transformation to remain relevant to their increasingly digitally-centric customer.
How to Write a Digital Strategy
One of the problems with the label "digital strategy" is that there's not a common understanding of what it actually means or should contain.
Disproportionate "Moments of Truth" in Your Customer Journey
Just as a detailed blueprint is essential for constructing a beautiful building, defining a clear and differentiated vision of your customer journey is a critical step in delivering a great customer experience.