FROM CEO and Founder Howard Tiersky defines the methodology of Customer Behavior Modeling, and how it drives business growth, in an article published by DestinationCRM.com, an online publication that serves the CRM marketplace.
Customer Behavior Modeling, or CBM, is a way of defining and prioritizing characteristics of products or marketing programs to optimize experiences and maximize behavioral results. CBM can be broken down into three main steps.
Howard explains what these steps entail, and how they generate value to both you, and your customers, through their behaviors.
For more information on CBM and how it can drive business growth, read more on DestinationCRM’s website here: http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/Customer-Behavior-Modeling-Can-Drive-Business-Growth-114289.aspx