Heidi is the Senior Vice President of Business Innovation at FROM: Vision to Victory. She brings 15 years of specialization in customer experience transformation, driving clients to define new frontiers for their businesses and mapping out the detailed steps to get there.

With a background in marketing, public relations, finance, and technology, Heidi has built a career in customer relationship strategy, consulting for clients such as Disney, Universal Studios, Allstate, Cigna, General Motors, JPMorgan Chase, Citibank, Mastercard, Nestle-Waters, General Electric, and Unilever.

She spent more than 10 years with Ernst & Young (later Capgemini) where she was a go-to contact for customer experience, web channel transformation methodology, and project management.

Heidi holds a Bachelor of Arts in Political Science from Trinity College and an MBA from the University of Chicago.