Lisa La Ford-Rovan
Lisa La Ford-Rovan
Vice President of Program Management

Lisa leverages 30+ years of experience in agency operations, account and program management in the digital domain in her role as FROM: Vision to Victory’s Vice President of Program Management.

Lisa's extensive 30+ year career is defined by her fervor for leading teams and steering projects to fruition across the digital media spectrum. A former Senior Director at AT&T and a publishing industry stalwart, she has honed her skills in creating compelling customer experiences and has made her mark in a variety of fields, from communications to car rentals to education, always bringing a strategic edge to her collaborations with diverse corporate cultures and teams. Her leadership is characterized by a seamless blend of innovation, adaptability, and a drive for excellence.

A proud alumna of the Fashion Institute of Technology, Lisa's mastery in advertising and communications is matched only by her enthusiasm for team leadership. While digital landscapes are her domain, the call of the wild beckons—Lisa envisions (someday) swapping boardrooms for the great outdoors as a U.S. Parks Ranger in her next grand adventure.
 

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