Visit the Mailchimp's manual page to find out how to include conditional blocks in a template.

To get a list of the merge tags that can be used, log into Mailchimp and go to: Lists > Select your list > Settings > List fields and *|MERGE|* tags

When generating URL fields in MailChimp List, multiple URL fields may be specified. Use these fields to fill in the "Web Address (URL)" for template links.

For each prospect, the INDUSTRY merge field will be filled with one of the FROM industries:

The POSITION merge field will be filled with one of the FROM positions:

The DEPARTMENT merge field will be filled with one of the FROM departments:

These can be used to create conditional blocks based on the information available for each prospect.

Example template:

Hi *|FNAME|*,

*|IF:INDUSTRY=|*
Checkout this really interesting article about media and entertainment
*|ELSEIF:INDUSTRY=|*
You might be interested in this article on financial services
*|ELSE:|*
This article may be of interest to you
*|END:IF|*

FROM targeting image

Prospect may be targeted on the FROM site just by reading the email, if they use a browser client and choose to displays the images. For that to work, add a "Code" block at the end of the MailChimp template and use this code:

<img src="*|BLANKIMG|*" class="mcnImage"/>