DIGITAL TRANSFORMATION INDEX

LEARN HOW TO MEET TOMORROW�S DIGITAL CHALLENGES

A+E Networks | Sam Kang | January 01, 2017

This report will help you understand how your company ranks in innovation. It includes steps you can take to stay competitive in your industry.

Feel free to contact us at info@from.digital if you need help interpreting any part of this report.

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Here is how your overall total average score compares to other
companies in your industry, as well as across industries.

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YOUR AVERAGE MEDIA INDUSTRY AVERAGE CROSS-INDUSTRY AVERAGE

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LEADERSHIP PRIORITIZATION

How effective is your company at gathering data about individual customers and leveraging that data to create competitive advantage?

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LEADERSHIP PRIORITIZATION AV. SCORE: 4/7

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YOUR AVERAGE MEDIA INDUSTRY AVERAGE CROSS-INDUSTRY AVERAGE

This score suggests there is leadership and vision around digital, but it's not fully supported or prioritized.

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LEADERSHIP PRIORITIZATION AV. SCORE: 4/7

If your organization does not feel that its leader is completely behind digital transformation, getting teams aligned will be a challenge. Transformation often requires risk, and the organization needs to know that its leaders are 100% behind exploring game-changing ideas in order to really make the most of the digital opportunity.

Furthermore, digital transformation can require tough choices and sustained budget commitment. Companies that have the best of intentions but don�t stay the course, or let other priorities conflict, will have difficulty competing in an age of Google and Uber.

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LEADERSHIP PRIORITIZATION AV. SCORE: 4/7

There are 4 key steps to getting sustaining and growing leadership prioritization of digital transformation:

RISK

You have to sustain a burning platform maintain current data on customer trends and competitive moves to continually remind the organization of the stakes.

OPPORTUNITY

Maintain a clear vision of the digital �north star� and communicate regularly where the organization is headed, and what the benefit of winning the digital game will be for the organization and its employees and customers.

BELIEF

Show progress on a regular basis and communicate it broadly to keep the organization believing that a sustained priority on digital is moving the needle and should be sustained.

DEMONSTRATE

Put in place the budgetary commitments and governance processes that will create an environment where true digital transformation can flourish.

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LEADERSHIP PRIORITIZATION AV. SCORE: 4/7

Can help build support for your digital vision.

We can help you create and communicate the burning platform.

Learn more about LEADING DIGITAL TRANSFORMATION

We can work with you to create and iterate your vision of a possible digital future for your company, and quantify the benefits of victory.

See about DEFINING CUSTOMER JOURNEY

We can help implement your digital vision step by step, using user research baked into a LEAN development process to ensure the steps you take drive the desired customer behaviors and business outcomes.

We offer DIGITAL PRODUCT DEVELOPMENT

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THANK YOU

Howard Tiersky - President&CEO
howard.tiersky@from.digital
(646)245-4467

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DIGITAL VISION

How developed is your company�s digital vision?

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ITERATIVE DEVELOPMENT PROCESS

To what degree has your organization adopted iterative development processes?

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FLEXIBLE PLATFORMS

How flexible are the technology platforms that underlie your customer�s digital experience?

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APIS & ECOSYSTEM

To what degree do you expose your business through APIs both internally and to a partner ecosystem?

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CUSTOMER INSIGHTS & METRICS

How well does your company understand your customers, and how effectively does it measure customer behavior?

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CULTURE OF INNOVATION

To what degree does your culture provide a fertile ground for innovation?

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OPERATING MODEL

How effectively does your company�s current operating model empower digital vision and execution?

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CUSTOMER DATA & PERSONALIZATION

How effective is your company at gathering data about individual customers and leveraging that data to create competitive advantage?

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READINESS TO INVENT NEW BUSINESS MODELS

To what degree is your company ready to pivot to new business models if that�s what it takes to win in a digital world?

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