CREATING CONTENT ECOSYSTEMS

LEADING CUSTOMERS FROM ONE STORY TO THE NEXT

Create collections of content which inform and entertain, but also persuade and ultimately drive the behaviors that align with business outcomes.

CRAFTING AN EFFECTIVE CONTENT ECOSYSTEM

To find the right content solution you need to ask the right question.

Do you have the right content?

Is it in the right formats?

Should you be using personalized content?

Are there better ways to distribute your content?

How can your content be more engaging?

Are there other ways to monetize your content?

WINNING THE CONTENT GAME IS ABOUT EFFECTIVE CONTENT ECOSYSTEMS

At FROM we use content to drive customer behaviors that meet the goals of your enterprise. From content marketing, and improving CPM rates, to gathering customer information for future re-marketing we understand how to make content work for you.

A harmonious content ecosystem, made of interrelated assets, formats and media, can better engage customers and empower decisions. The right content wins trust and opens new opportunities for your business.

RESULTS IN FIVE STEPS

We’ve worked on developing content and content ecosystems for clients from Houghton Mifflin and Amazon to JPMC and Mattel using the following steps:

INVENTORY CONTENT & MEASURE EFFECTIVENESS
What does your content landscape look like today and how is it performing.

CONTENT BUSINESS MODEL & VISION
How are your customers serving their needs today?
How will your market evolve over the next 3-5 years?

CONTENT VOICE AND STYLE
Bring out the best aspects of your brand and connect with customers on an emotional level.

CONTENT ACQUISITION
Find or create the right kinds of content to support the overall strategy.

CONTENT ROADMAP
Develop a detailed implementation roadmap and support you to make the vision a reality.

Get Your FREE CONTENT ASSESSMENT

Let’s talk about how content can drive increased revenue for your business.