WORK

Redefining the Digital Future of Clear Channel Outdoor

In just two days, FROM helped Clear Channel Outdoor’s new digital leadership find the pathway to $50 million in new digital revenue.

Clear Channel Outdoor is one of the world’s largest outdoor advertising companies. But like every other print-based advertising medium, CCO was facing massive disruption from digital technologies, as more and more postings transformed from static posters to interactive digital displays.

CCO’s new Chief Strategy Officer quickly realized that the company needed a complete re-thinking of their digital strategy.

In just 48 hours, we detailed a strategy for reaching $50 million in growth.

She called on FROM to help drive the process. Using our proprietary collaboration techniques, we mobilized the top thirty members of CCO’s digital leadership team – and in just 48 hours, we detailed a strategy for reaching $50 million in growth.

A process for driving internal alignment. Plus plans for introducing a ground-breaking new product. “We have a plan in place for the entire year based on the outcomes of what we did in these two days,” said CCO’s Chief Strategy Officer, Renee Jordan. “Yes!”

Categories: Business Strategy, User Experience, Innovation

Clear Channel Outdoor