Four Ways to Increase Customer Value
Most business value is created through customer behavior; therefore it's important to clearly define which specific customer behaviors you want to drive so that you can focus on how to motivate and measure those behaviors.
Is Strategy Useless?
Some of the words we use in business are just plain worthless, and the word “strategy” is one of them.
What Type of Visionary Are You
Rare are those that simply stumble their way to success. Victory is almost always the realization of an intentional vision.
How to Get People to Pay for Your Content
There are well over one billion websites and two million apps that offer free content. With so much easy and free information available, how do you get someone to pay you for your content?