5 Top Challenges to Digital Transformation in the Enterprise
Here are the top five challenges that large enterprises, born before the digital age, often face when taking on transformation projects.
Does Your Brand Need an Innovation Hero?
Most brands from the pre-digital era must still undergo substantial transformation to remain relevant to their increasingly digitally-centric customer.
How to Write a Digital Strategy
One of the problems with the label "digital strategy" is that there's not a common understanding of what it actually means or should contain.
Disproportionate "Moments of Truth" in Your Customer Journey
Just as a detailed blueprint is essential for constructing a beautiful building, defining a clear and differentiated vision of your customer journey is a critical step in delivering a great customer experience.
Most Companies Don’t Fully Embrace Digital Transformation
Most enterprises today are thinking about some level of "Digital Transformation"; however, the majority aren't thinking about the full depth and breadth of the transformation necessary to compete effectively in our digital wo